Career guidance technologies for creative specialties

Abstract

The paper examines career guidance technologies for creative specialties given digital transformation. The research aims to identify the possible application of modern technologies in career counseling, using talent-based disposition assessments. Authors implement conceptual modelling, comparative analysis of Russian and foreign technologies, questionnaires and expert surveys. The focus is placed on the technologies “Verbatoria” and “Punkt B” which demonstrate high efficiency in reducing the list of favorable professions and increasing students’ confidence in choosing a professional area. The academic novelty of the research is the identification of options for implementing neurometry and digital data analysis technologies that ensure objectivity (electroencephalography vs. self-evaluation), and subsequently, the identification of integrative vocational guidance model structural components that overcome the key limitations of traditional diagnostic methods of career guidance. The findings emphasize the significance of the integrated use of modern career guidance technologies, based on the results of diagnostics of natural disposition towards talents and assessment tools for determining the students’ willingness to choose a career.