In the article, the results of the study, making the need of the olympic culture development in future physical culture and sport specialists during the educational process at higher education institutions actual, are presented. The results were obtained using: the theoretical analysis and systematization of scientific works; the analysis of federal state educational standards of higher education for undergraduate and graduate levels in "Physical culture and sport"; the analysis of the results of a specific sociological study, in which 2,838 students from 28 higher education institutions of the Russian Federation took part. It is found out that changes in the society find their way into the Olympic sport, which is increasingly commercialized and dehumanized under the influence of external conditions. This leads to a decrease in its humanistic orientation and opportunities for effective socialization and comprehensive development of the modern youth. In this regard, the issue of a wider spread of Olympism and the Olympic movement principles and values becomes more actual, especially among the younger generation. The key role in this process belongs to physical culture and sport specialists who should not only form a system of knowledge in the field of history of the Olympic Games and the Olympic Charter though their direct interaction with pupils, but also promote the youth’s following such principles and values in their every-day behavior both in sport and in real life. All the foregoing is possible in case of development of the Olympic culture among the students of physical education, which will manifest itself in the readiness to promote the fundamental values and principles of Olympism and the Olympic movement.